Researchers find a way of avoiding overhead aversion in charity donations

Friday, October 31, 2014 - 09:00 in Psychology & Sociology

(Phys.org) —A trio of researchers with the University of California has found that rephrasing donation requests to avoid the problem of overhead aversion can result in a bump in donations. In their paper published in the journal Science, Uri Gneezy, Elizabeth Keenan and Ayelet Gneezy describe two experiments they conducted, one in the lab, the other in a public setting, regarding donation amounts and what they found by doing so.

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