Country of origin: Are negative stereotypes always bad for business?
Tuesday, October 14, 2014 - 12:31
in Mathematics & Economics
Consumers worldwide associate France with fashion and luxury and are willing to pay a lot for French luxury products such as perfume and wine. But what about products made in countries with less favorable reputations? A new study in the Journal of Consumer Research shows that consumers won't judge a country's products by its reputation if the products are well-made.