The Physical Web project aims to ease smart object interactions
The Physical Web project envisions having URLs, not mobile apps, enable people to use with ease Internet of Things devices. Ease is the key word. A bus stop tells you when the next bus is to appear. A ZipCar broadcasts a signup page and these are only two of the numerous ways the project could grow into something of benefit. The plan is to have people interact with their smart objects, from cars to toys, without downloading any app, in an open ecosystem. "People should be able to walk up to any smart device - a vending machine, a poster, a toy, a bus stop, a rental car - and not have to download an app first. Everything should be just a tap away," said the posting introducing the project. Two things were made clear; the Physical Web is not shipping yet nor is it a Google product. "This is...