Study reveals drivers of Western consumers' readiness to eat insects

The most likely early adopters of insets as a meat substitute in Western societies are young men with weak attitudes toward meat, who are open to trying novel foods and interested in the environmental impact of their food choice. With a low level of food neophobia, the likelihood that this type of person is willing to eat insects as a meat substitute is estimated more than 75%, according to a new study published in Food Quality and Preference.

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