The nostalgia effect: Do consumers spend more when thinking about the past?

Tuesday, July 22, 2014 - 14:30 in Psychology & Sociology

Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family. Suddenly, you find yourself purchasing an expensive shirt that makes you feel like a kid again. According to a new study in the Journal of Consumer Research, we're more likely to spend money when we're feeling nostalgic.

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