Overdoing it: Multiple perspectives confuse consumers
Tuesday, July 22, 2014 - 14:00
in Physics & Chemistry
Television commercials for luxury vehicles pack a lot in their 30-second running times: the camera offers quick shots of the soft leather upholstery, the shiny colors, the state-of-the-art entertainment system, and the four-wheel drive. But these multiple angles and shifting perspectives have a negative impact on consumer evaluation of products, according to a new study from a Tel Aviv University researcher.