Using multiple pictures in an ad? Different perspectives can confuse consumers
Wednesday, June 25, 2014 - 12:50
in Mathematics & Economics
Have you ever wondered what it would be like to see the ocean from a private balcony at a luxury resort? Self-imagery is a powerful marketing tactic and many ads use pictures that help you see yourself using a product or service. According to a new study in the Journal of Consumer Research, showing photos from multiple perspectives can have a negative effect on how a person processes the information in an ad.