US donors offer more aid in hopes of equality
Monday, June 23, 2014 - 07:00
in Mathematics & Economics
(Phys.org)—In a forthcoming Journal of Consumer Research article, Penn State Smeal College of Business' Karen Winterich, assistant professor of marketing, and coauthor Yinlong Zhang of the University of Texas-San Antonio find that people who live in countries that promote equality in power and wealth are more likely to open their wallets for philanthropic causes than their counterparts in countries that expect and accept inequality.