Survey reveals consumers' pecan preferences

High-profile marketing campaigns for nuts such as pistachios and almonds have become familiar to consumers throughout the United States. Shining a spotlight on these products has increased public awareness and boosted sales. For example, domestic per-capita almond consumption has increased five-fold since 1976, thanks in part to savvy marketing efforts. In contrast, the pecan industry been successful in focusing their efforts on expanding pecan export markets, but pecan consumption in the U.S. has remained relatively flat over the past 35 years. A new survey of consumers sheds some light on specific preferences and can help guide expanding domestic marketing strategies for the pecan growing industry.

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