Consumer behavior study finds response to an initial slip in discipline is key

Friday, May 2, 2014 - 07:31 in Psychology & Sociology

Eat better. Get fit. Save money. Despite our New Year's resolutions, many of us succumb to some temptations now and then—we eat the donut or buy the pricey designer jeans—but whether we end up failing at our larger goals, researchers say, depends on what happens next.

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