New York auto showcase is venue for Mercedes-Benz EV

Thursday, March 28, 2013 - 18:00 in Physics & Chemistry

(Phys.org) —Mercedes-Benz is to show off its electric car at the New York International Auto Show, open to the public from March 29 to April 7 at the Jacob Javits Center. Mercedes-Benz calls its vehicle the B-Class Electric Drive. This is an all-electric five-seater to be available for sale in the U.S. next year. What was MB thinking in coming up with such an unfortunate title for such a good-looking vehicle? Naming it B-Class Electric Drive, while indicating it is one of MB's smaller designs, in a larger context may be confused with a general perception of the letter B as signifying mediocrity, which is not the case with this vehicle. The car maker is positioning it as "the first luxury battery electric car from Mercedes-Benz in the market," one that will give its drivers "electric driving at the premium level."

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