Study shows how menstrual cycle affects consumer behavior
Tuesday, July 10, 2012 - 11:01
in Health & Medicine
If cramps, mood swings and ice cream binges are what come to mind when you hear the hackneyed phrase that time of the month, think again. Researchers at Concordia University are taking a new look at the menstrual cycle by investigating what these monthly hormonal fluctuations mean when it comes to consumer consumption.