As somewhat bewildered Apple shoppers in San Francisco, New York and Toronto learned firsthand this month, Greenpeace has a new enemy: dirty data. To attract attention to its report, "How Clean Is My Cloud?" - which draws attention to the coal and nuclear power plants supplying energy for the "cloud computing" server farms of many prominent digital businesses, including Apple and Amazon - Greenpeace launched a series of coordinated in-store protests at Apple stores across North America. Activists carried black-and-white balloons or came dressed as cleaning crews, spraying down windows to cleanse the company of its dirty greenhouse gas emissions.
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