The challenge of making consumers buy electric vehicles

Tuesday, May 8, 2012 - 15:02 in Mathematics & Economics

The electric car might not be enjoying a good moment. General Motors Corp. stopped production for five weeks on the Chevy Volt, and sales of new all-electric cars such as the Volt and the Nissan Leaf are dismal. It's further evidence that transitioning American drivers to electric vehicles (EV) is simply a hard sell.

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