Consumers misunderstand 'cruelty-free' labeled products, researchers find

Wednesday, March 28, 2012 - 12:03 in Mathematics & Economics

Based on a recent study, University of Missouri and Oregon researchers believe a legal definition for what constitutes "cruelty-free" labeled products should be determined and manufacturers should be required to abide by the legal use of the label. Many consumers intentionally buy products manufactured in ways that do not exploit child labor or cause minimal harm to animals or the environment. Many businesses, such as shampoo, cosmetic, fragrance and pharmaceutical companies, use the term cruelty-free to attract buyers, giving consumers the impression that no animal testing was used while manufacturing and testing the products. However, that is not always the case.

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