Budgeting backfires - Shoppers unconsciously spend more when trying to limit costs
Wednesday, March 28, 2012 - 08:03
in Mathematics & Economics
(PhysOrg.com) -- Setting a price limit when shopping often backfires, according to new research from Brigham Young University and Emory University marketing professors. The study found that merely thinking about prices leaves you likely to spend more than you would otherwise.