Behavioral priming paradigm needs update
Wednesday, January 18, 2012 - 17:31
in Psychology & Sociology
Behavioral priming, in which behavior is changed by introducing subconscious influences, is a well-established phenomenon, but a new study shows that the cause may be different than what was previously assumed, and that the experimenter's expectations are also crucial for the priming effect to be seen. The results are reported in the Jan. 18 issue of the online journal PLoS ONE.