Can a business strategy framework be applied to the Scottish Premier League?
Friday, November 25, 2011 - 10:30
in Mathematics & Economics
A major research project conducted by University of Glasgows Business School has found that leading figures in Scottish football believe the game is boring and that fans are losing interest. The MBA study by Alec Pearson, which focussed on whether a business strategy framework could be applied to the sport, also concluded that multi million pound television deals were not the salvation of Scottish football, but rather a sticking plaster on deep rooted problems. The study comes in the week in which an £80 million television deal was agreed between the Scottish Premier League {SPL} and satellite broadcasters SKY TV and ESPN.