New research demonstrates damaging influence of media on public perceptions of chimpanzees

How influential are mass media portrayals of chimpanzees in television, movies, advertisements and greeting cards on public perceptions of this endangered species? That is what researchers based at Chicago's Lincoln Park Zoo sought to uncover in a new nationwide study published today in PLoS ONE, an open-access scientific journal. Their findings reveal the potential role that media plays in creating widespread misunderstandings about the conservation status and nature of this great ape.

Read the whole article on Physorg

More from Physorg