Natural-born consumers

What do fast-food restaurants have in common? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? Why do men's testosterone levels rise when they drive expensive sports cars? How does the fashion industry play on our innate need to belong? How do religions, cosmetic companies, and self-help gurus cater to consumers' Darwinian-based insecurities?

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