A research breakthrough toward odor-generating TV
Wednesday, June 15, 2011 - 08:30
in Psychology & Sociology
(PhysOrg.com) -- Todays television programs are designed to trigger your emotions and your mind through your senses of sound and sight. But what if they could trigger a few more? What if you could smell or taste the cheesy slices of pizza being eaten by your favorite characters on TV? Is it possible? Would audiences enjoy the experience? Would advertisers jump on the opportunity to reach consumers in a new way?