Expertise provides buffer against bias in making judgments

Gratuities, gifts, sponsorship, product price, free samples, favors all can influence judgment and decision-making. If a person is influenced in their choice of cereal, the result is a bit of income for a manufacturer. But a lot of people can be impacted if a politician is influenced by support from a special interest; or the health of a handful of patients can be affected if a physician is influenced by gifts from drug reps.

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