Smokers believe 'silver', 'gold' and 'slim' cigarettes are less harmful

Tuesday, April 12, 2011 - 05:30 in Health & Medicine

Despite current prohibitions on the words 'light' and 'mild', smokers in Western countries continue falsely to believe that some cigarette brands may be less harmful than others. In fact, all conventional brands of cigarette present the same level of risk to smokers, including 'mild' and 'low-tar' brands.

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