'He loves me, he loves me not...': Women are more attracted to men whose feelings are unclear

Monday, February 7, 2011 - 15:03 in Psychology & Sociology

Are you still looking for a date for Valentine's Day? Here's some dating advice straight from the laboratory: It turns out there may be something to "playing hard to get." A study published in Psychological Science, a journal of the Association for Psychological Science, finds that a woman is more attracted to a man when she is uncertain about how much he likes her.

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