Specialization builds trust among web users

(PhysOrg.com) -- If you name it, they will use it, according to a team of international researchers who investigated how people perceive the trustworthiness of online technology. In an experiment, participants said they trusted websites, recommendation-providing software and even computers labeled to perform specific functions more than the same Internet tools with general designations, according to S. Shyam Sundar, Distinguished Professor of Communications, Penn State.

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