Corporate social responsibility and profit could stem from pricing strategy
Monday, October 18, 2010 - 08:00
in Mathematics & Economics
When customers are allowed to pay what they want for a purchase, knowing a portion of the payment will go to charity, they become rather generous, according to a study by Associate Professor Leif Nelson, Haas Marketing Group. Nelson says the concept of shared social responsibility," a term coined by the studys authors, may provide the sustainability component often lacking in current corporate social responsibility strategies.