Winning record, team longevity, prime-time games influence NFL TV ratings

Legendary Green Bay Packers coach Vince Lombardi once said, "Winning isn't everything; it's the only thing." For NFL teams, especially small-market franchises seeking to increase their fan base, winning does help, but so does team longevity in the market as well as the number of games played in prime time, according to research by a University of Illinois sports economist.

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