'Winner effect' linked to changes in brain circuitry, study finds
Monday, July 19, 2010 - 08:21
in Psychology & Sociology
The next time the Brewers go on a road-trip skid, it might not be their fault. The "winner effect," in which animals that win a competition win subsequent ones, occurs because of changes in their brain's circuitry. Those changes are even stronger if the animal had a home-field advantage, according to a study by University of Wisconsin-Madison researchers.