Consumer Psychologist Examines Effectiveness Of Reward Programs
Friday, July 16, 2010 - 07:49
in Psychology & Sociology
(PhysOrg.com) -- Rewards programs. Everyone is doing them - airlines, casinos, airlines, hotels and grocery chains - all with the intent to build customer loyalty. Everybody has one, and nobody knows what it does for them, according to Ithaca College consumer psychologist Michael McCall.