Researcher finds that flooring can affect how consumers make purchase decisions

Thursday, June 3, 2010 - 17:31 in Earth & Climate

From teachers to hairdressers, people who stand on their feet all day will tell you that the flooring beneath them can be the difference between a good day and a bad one. But can the difference between carpet and hard tile flooring affect how you make decisions? Research published this month by Joan Meyers-Levy, a professor of marketing at the University of Minnesota's Carlson School of Management, and author of the famed ceiling height study, suggests that the way people judge products may be influenced by the ground beneath them.

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