Close, but not too close: Donors to charities aren't always comfortable with a victim-in-need
Tuesday, May 4, 2010 - 12:23
in Psychology & Sociology
Charitable giving is an important pillar of the American way of life, but in these choppy economic waters, philanthropies need to look more closely at their appeal to prospective givers. A new series of studies from Tel Aviv University may have the right formula to get people giving where it counts.