Study: Celebrity endorsements do not help political candidates

Monday, April 26, 2010 - 10:20 in Psychology & Sociology

If you're running for office - and want to shore up support from young voters - you want Hollywood's support, right? Wrong. Two new studies from North Carolina State University show that young voters are not swayed by celebrity endorsements of political candidates - and sometimes voters like the candidate less as a result of receiving a celebrity's endorsement.

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