Reward-driven people win more, even when no reward at stake

Monday, April 26, 2010 - 17:20 in Psychology & Sociology

Whether it's for money, marbles or chalk, the brains of reward-driven people keep their game faces on, helping them win at every step of the way, even when there is no reward at stake, suggests a surprising Washington University in St. Louis brain scan study published online today by the journal Proceedings of the National Academy of Sciences.

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