Color my numbers

Thursday, December 17, 2009 - 10:57 in Psychology & Sociology

For as many as 1 in 20 people, everyday experiences can elicit extra-ordinary associated sensations. The condition is known as synaesthesia and the most common form involves "seeing" colours when reading words and numbers. Many previous studies have shown that the brains of people who experience this phenomenon are different from those who do not and, in a new study reported in the February 2010 issue of Cortex, researchers from the University of Padova, Italy, have discovered that learning may also play an important role in synaesthesia and can lead to synaesthetic behaviour even when the person is not consciously aware of the experience.

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