Media source impacts ag biotech communication

Tuesday, October 20, 2009 - 12:56 in Psychology & Sociology

Communication between the public and government is a necessary component of public trust. For many modern issues, constituents trust that their legislators understand the science behind these topics and pass legislation for the betterment of society. While science has its uncertainties, much of that public trust is subsequently transferred to the scientists who inform legislators. Past studies show that scientists were seen as trustworthy sources of information; however, the public would like scientists to be more open, sharing their scientific knowledge through information sources such as mass media. For an issue as debated as agricultural biotechnology, communicating factual scientific information is a necessary ingredient in public acceptance.

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