Study describes what companies should do to recover from a product recall
Monday, May 11, 2009 - 09:50
in Mathematics & Economics
A product recall can significantly affect a company's bottom line and its reputation, but a swift recall and restitution to purchasers can minimize harm to the company - and even improve customer satisfaction. A study examining more than 500 toy recalls between 1988 and 2007 suggests ways that firms can minimize the business impact of a recall.