Geeks may be chic, but negative nerd stereotype still exists, professor says
Tuesday, March 3, 2009 - 12:35
in Psychology & Sociology
Despite the increased popularity of geek culture - movies based on comic books, videogames, virtual worlds - and the ubiquity of computers, the geek's close cousin, the nerd, still suffers from a negative stereotype in popular culture. This may help explain why women and minorities are increasingly shying away from careers in information technology, says Lori Kendall, a professor in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign.