Effect of subliminal marketing greater than thought
Monday, January 5, 2009 - 15:08
in Psychology & Sociology
(PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research by Marieke Fransen of the University of Twente, Netherlands, who obtained her doctorate from the Faculty of Behavioural Sciences on 19 December.