Conscious vs. unconscious thought in making complicated decisions
Tuesday, December 9, 2008 - 18:21
in Psychology & Sociology
When faced with a difficult decision, we try to come up with the best choice by carefully considering all of the options, maybe even resorting to lists and lots of sleepless nights. So it may be surprising that recent studies have suggested that the best way to deal with complex decisions is to not think about them at all—that unconscious thought will help us make the best choices. Although this may seem like an appealing strategy, new research in Psychological Science, a journal of the Association for Psychological Science, cautions that there are limitations in the efficacy of unconscious thought making the best decisions.