No honeymoon replays: People don't want to taint special memories
Monday, November 17, 2008 - 11:42
in Psychology & Sociology
That unforgettable honeymoon has a special place in your memory -- so specialthat you might be reluctant to try to repeat it. A new study in the Journal ofConsumer Research says people tend to treat their memories of previous specialexperiences as assets to be protected.