Endorsement effects: Are voters influenced by newspaper picks?

Wednesday, October 29, 2008 - 11:56 in Psychology & Sociology

Newspaper endorsements for presidential candidates can influence voting decisions, according to new research by two Brown University economists. In a working paper, Brian Knight and graduate student Chun Fang Chiang demonstrate that voters are more likely to support the recommended candidate following the publication of an endorsement, but any degree of influence depends on the credibility of the paper's pick.

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