Gender stereotypes contradicted when negotiating

Thursday, August 7, 2008 - 10:07 in Psychology & Sociology

A common gender stereotype assumes that men are more aggressive and women are more emotional. In negotiation, men are assumed to be more assertive and women better at fostering relationships. However, a new study published in Negotiation and Conflict Management Research reveals that when people are trying to make a positive impression, they may behave in ways that contradict gender stereotypes.

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