Gender stereotypes contradicted when negotiating
Thursday, August 7, 2008 - 10:07
in Psychology & Sociology
A common gender stereotype assumes that men are more aggressive and women are more emotional. In negotiation, men are assumed to be more assertive and women better at fostering relationships. However, a new study published in Negotiation and Conflict Management Research reveals that when people are trying to make a positive impression, they may behave in ways that contradict gender stereotypes.