Hello Kitty rediscovers Japanese roots

Wednesday, June 18, 2008 - 09:21 in Mathematics & Economics

(AP) -- Hello Kitty - Japan's most famous feline - is rediscovering its cultural roots. Upcoming products include digital cameras shaped like a cat's head to stationery featuring the bubble-headed mascot in Kabuki outfits, all part of a bid to emphasize the mascot's "Japanese-ness," says Sanrio Co, which makes Hello Kitty products and licenses her image.

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