How Can E-commerce be Made More Successful? -- Make it more Sensual, Study Says
Thursday, June 5, 2008 - 13:35
in Mathematics & Economics
Explosive growth of products for sale on the Internet does not always translate into financial success, due in large part to the fact that customers like to squeeze the produce. That`s one finding in a study by UC Riverside professors Angelika Dimoka and Paul A. Pavlou.