Mobile Shoppers, an Opportunity for Retail?
Thursday, December 6, 2012 - 16:50
in Mathematics & Economics
Consumer shopping patterns this holiday season point to one clear trend: mobile shopping is increasing in popularity. In the past, mobile and online shopping has been viewed as a threat to traditional brick-and mortar stores, but Brent Smith, Ph.D., assistant professor of marketing at Saint Joseph's University, sees an opportunity for retailers to connect with these tech-savvy consumers through their mobile devices.