Looks like a winner

Wednesday, July 21, 2010 - 03:36 in Mathematics & Economics

When you vote in an election, your choice is surely not influenced by anything as superficial as a candidate’s looks, right?Right?New research from MIT political scientists shows that the appearances of politicians do indeed strongly influence voters — and that people around the world have similar ideas about what a good politician looks like. While few political observers would be surprised to learn that good looks earn votes, the MIT researchers have quantified a phenomenon that is more often assumed to be true than rigorously measured. “Ever since Aristotle, people have written about the concern that charismatic leaders who speak well and look good can sway votes even if they do not share the people’s views,” acknowledges Gabriel Lenz, an associate professor in the Department of Political Science at MIT, and a co-author of the study. To test this idea, though, Lenz and his colleagues showed voters in the United...

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