Advertisers can digitally add product placements in TV and movies — tailored to your digital footprint
Friday, January 31, 2020 - 15:30
in Mathematics & Economics
New tech lets advertisers insert virtual products into finished TV and films, using your online data to tailor the placement to the viewer. Could that mean E.T. ends up eating your favourite candy, and not Reese's Pieces? And how will viewers react?