'Clean label' joins 'all natural' and 'artisanal' as the next big food marketing claim
Thursday, November 8, 2018 - 17:30
in Mathematics & Economics
Terms like "all natural" or "artisanal" are often used on food packages but can be confusing for consumers. Now, new phrases like "clean" or "clean label" are trending in food marketing, but what it means isn't so clean cut.