Frictionless Sharing And The Perils Of Social Reading

Tuesday, May 8, 2012 - 00:00 in Mathematics & Economics

You're in luck. To the consternation of advertisers, we gather almost no information about you so if you are concerned about outsiders learning a lot about you from your visit to this article, fear not.  If we were that clever, this site would make a lot of money.What Facebook CEO Mark Zuckerberg calls “frictionless sharing” - like sharing music and book choices with the Internet - isn’t really frictionless – it forces on us the new frictions of worrying who knows what we’re reading and what our privacy settings are wherever and however we read electronically. It’s also not really sharing; real sharing is conscious sharing, a recommendation to read or not to read something rather than a data exhaust pipe of mental activity.  read more

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