A Woman's Touch Increases Risk Taking

Tuesday, May 11, 2010 - 15:40 in Psychology & Sociology

A woman's touch tends to make us feel secure and increases our risk tolerance as a result, according to a new study in Psychological science. The authors believe this soothing effect originates during infancy, when children have a lot of physical contact with their mothers. During the study, if a female experimenter patted a participant on the back, they'd risk more money on an investment or gamble than if she just talked to them, or if a man did the patting. read more

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